Business owners are being encouraged by Cumberland Council to see what connectivity options are available to them.

Emma Hind, who manages Castle Guards Farm Luxury Glamping Retreat has been growing her business with 4G.

She said: "With the use of 4G technology, we can drive a host of administrative tasks, maximise our online footprint and confidently offer visitors the ability to access online services during their stay".

This reflects the growing trend where 95 per cent of homes and businesses in the county are now connected to superfast broadband speeds of above 30Mbps, with over 46 per cent having gigabit speeds.

Mobile connectivity is on the rise as well, with current outdoor 4G geographic coverage levels standing at above 90 per cent.

Cumberland councillor Chris Southward said: "It is great to see so many businesses using these services to support what they do and as a council we continue to strive to support the further improvements which continue to happen across our county."

The region's Project Gigabit is expected to provide services to up to 60,000 properties in Cumbria by 2026.