Emma Willis is the new face of M&S Formula skincare with £29 serum

Emma Willis has been unveiled as the new face of M&S Beauty's Formula skincare range <i>(Image: M&S)</i>
Emma Willis has been unveiled as the new face of M&S Beauty's Formula skincare range (Image: M&S)
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Marks & Spencer is giving its bestselling Formula skincare collection a major makeover, with TV presenter Emma Willis unveiled as the new face of the science-led range.

Launching online and in stores from August 6, the refreshed collection features 16 products designed to tackle everything from dehydration and dullness to fine lines and dark circles – with prices starting from £12.

Leading the launch is the Formula Ultra Peptide Serum (£29), which M&S says is powered by advanced Peptides and an NAD+ Booster and is clinically proven to improve seven key skin concerns in four weeks following a user trial.

The retailer has also appointed consultant oculoplastic surgeon Dr Elizabeth Hawkes as its new Beauty Ambassador, bringing expert skincare advice to shoppers.

Emma Willis said: "I'm thrilled to be working with M&S Beauty as they enter this new space within skincare. What I love about this range is that it doesn't overcomplicate skincare."

She added: "We've all heard the buzzwords, but most people just want to know what something does and whether it works. Formula takes genuinely advanced science and explains it in a way that feels simple and approachable.

"It's skincare you don't need a PhD for - just brilliant ingredients, proven results and products that fit into real life."

The full range will be available here from August 6.

Every product in the new M&S Formula skincare range

Formula Ultra Peptide Serum – £29

Best for: Fine lines, dullness and loss of firmness.

The hero product of the relaunch combines peptides, ceramides, niacinamide, Omega 3 and 6 and an NAD+ Booster. M&S says it targets seven common skin concerns including uneven tone, rough texture, dryness and visible pores while delivering 24-hour hydration.

Formula Ultra Peptide Eye Cream – £20

Best for: Dark circles and puffiness.

Containing caffeine, bakuchiol and niacinamide, the cream is designed to brighten tired-looking eyes while reducing puffiness and softening fine lines.

Emma Willis has been unveiled as the new face of M&S Beauty's Formula skincare range (Image: M&S)

Formula Ultra Peptide Light Day Cream

Best for: Daily hydration.

A lightweight moisturiser with peptides, hyaluronic acid and polyglutamic acid that aims to leave skin looking brighter, smoother and plumper without feeling heavy.

Formula Ultra Peptide Night Cream

Best for: Overnight repair.

Designed to work while you sleep, this richer cream combines peptides, niacinamide, vitamin E and hyaluronic acid to help improve firmness and maintain hydration.

Formula Ultra Peptide Neck & Décolletage Cream

Best for: Neck and chest.

Formulated with shea butter, pullulan and blackcurrant seed oil to improve the appearance of fine lines and help skin feel firmer.

Formula Hyaluronic Hydrating Serum

Best for: Dry skin.

Using multi-molecular hyaluronic acid alongside aloe vera and polyglutamic acid, this serum is designed to deliver instant hydration and plumper-looking skin.

M&S Beauty's Formula skincare range has a £29 peptide serum clinically proven to improve seven key skin concerns in four weeks. (Image: M&S)

Formula Retinoid Renewal Serum

Best for: Fine lines and uneven texture.

Combining next-generation retinoids with bakuchiol, vitamin E and shea butter, it aims to smooth skin while being gentle enough for regular use.

Formula Vitamin C Brightening Eye Cream

Best for: Tired eyes.

A brightening eye cream containing stabilised vitamin C, hyaluronic acid and illuminating pigments to help reduce the appearance of dark circles.

Formula AHA Exfoliating Toner

Best for: Dull complexions.

Made with lactic acid, willow bark extract and an azelaic acid derivative to gently exfoliate and leave skin looking brighter and more even.

Emma Willis has been unveiled as the new face of M&S Beauty's Formula skincare range (Image: M&S)

Formula Hydrating Micellar Water

Best for: Everyday cleansing.

A gentle cleanser with hyaluronic acid and glycerin that removes makeup while hydrating skin.

Formula Nourishing Cleansing Balm

Best for: Removing makeup.

Sweet almond oil, phospholipids and shea butter melt away waterproof makeup while leaving skin feeling nourished.


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Formula Buriti Nourishing Facial Oil

Best for: Dry, lacklustre skin.

A blend of buriti, rosehip and meadowfoam seed oils designed to add radiance without leaving a greasy finish.

Available from 6 August, the Formula collection will be sold online and in M&S stores nationwide. For shoppers looking for science-led skincare without premium beauty prices, it could be one of the retailer's biggest beauty launches of the year.

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