A NEW marketing and public relations firm has launched this week- founded by 17 year old entrepreneur.

MarketZ will form part of the Platinum Live group and is spearheaded by 17-year-old Lake District entrepreneur Oliver Hodgson.

Oliver Hodgson said: "This was a clear and obvious step to take, as we noticed our USP wasn't only being youthful and fresh-faced, but actually, the understanding we have of our Generation. The consumer behaviour of Gen Z is exciting and interesting yet strange, difficult to understand and unique to previous generations.

The young entrepreneur feels that there is a real need for the service

Oliver said:“Not that we are limited to our service area, but in Cumbria there is a real struggle when it comes to engaging with young consumers, prospective candidates and voters. We see so many examples of businesses just shunning away our generation, crossing us off as too hard to understand. Not only are we powerful but we are interested and engaged when you show us the right content, collateral, and information."