A popular TV figure is due to be the latest member of the Cumbria Tourism team.

Peter Marshall, who has appeared on TV screens across the North West for more than two decades, will be joining Cumbria Tourism's PR and communications team.

He previously worked as a journalist and producer in BBC local radio, after starting his career in local newspapers.

"Anyone who has been a regular viewer of BBC North West Tonight over the last two decades will know my love of Cumbria and the Lake District," said Peter.

"Having worked with many people across Cumbria’s tourism sector, I know how critical upcoming months will be and I’m keen to get stuck into the challenge of effectively marketing, promoting and enhancing this fantastic area’s profile."

Most recently, Peter has reported extensively on the economic impact of the global pandemic on Cumbria’s visitor economy and its recovery efforts.

Part of Peter’s new role will be working with Cumbria Tourism’s PR clients to provide a PR consultancy service.