Picture: Barclay's
RESEARCH by Barclays has revealed international customers are prepared to pay a premium for goods ‘made in Britain’.
The results come from an international study of more than 10,000 people across 10 key markets.
China leads the rankings with 63 per cent saying they'd pay more, seeing the brand as a mark of higher quality, followed by India, 60 per cent, and the UAE, 56 per cent.
Products include Welsh lamb, Scottish shortbread, and whisky.
The report states that price premiums could be worth more than £3.5bn a year in these countries.
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