A POLICE helicopter is involved in the search for a missing Cumbrian man.

Officers are growing increasingly concerned for the welfare of 64-year-old John Parr, who was last seen in the Frizington area at around 6.45pm on February 25.

A spokesman for Cumbria Police said: "John is described as white, 5ft 6in tall, has long grey hair tied back in a ponytail, a grey moustache and beard. He was last seen wearing a green sweater.

"A police search is currently ongoing, which has been supported by an NPAS helicopter.

"Anyone with information on John’s whereabouts is urged to contact police on 101. Officers would also encourage John to contact this number if he sees this appeal."