Businesses are being urged to register for one of the region's biggest trade shows.

The Lakes Hospitality Trade Show will take place at the Junction 36 Rural Auction Centre on March 25 and March 26.

The Lakes Hospitality Association is working with Cumbria Tourism to stage the event.

Two guest speakers have been confirmed, Joe Wadsack and Andrew Coy.

Joe is a regular on shows including Great Food Live, Saturday Kitchen, Ladette to Lady and Richard and Judy.

He is also a wine columnist for The Sunday Express and writes for magazines including Waitrose Food Illustrated and Red.

Andrew has worked in the hospitality trade for over 50 years and is proprietor at Simply Banqueting and a consultant and trainer.

Last year's event attracted more than 1250 people from across Cumbria, Lancashire, and Yorkshire and hosted 136 stands for a wide range of hospitality businesses.

Cumbrian hotelier and director of the Lakes Hospitality Trade Association James Tasker said: “Several new companies have already confirmed their attendance with more signing-up every week, meaning people who’ve been to the show in previous years will still see something new in 2020.

More exhibition stands have been added for next year's event.

"It’s a real testament to the strength and depth of the region’s hospitality sector that even after four decades, this event remains so popular with diverse, forward-thinking businesses who want to showcase their brands and build meaningful relationships across the industry.”

Profits from the show will be put back into the tourism sector, with charitable contributions for key visitor events during the year.

James said: “What’s particularly encouraging is the growing support we’re receiving not just from businesses in the Lakes, but also in north and west Cumbria, as well as parts of Lancashire. To survive and prosper, it’s essential we all take an outward-looking view and keep making new connections beyond our immediate local areas.”

Managing director of Cumbria Tourism Gill Haigh said: “I am constantly blown away by what a vibrant and innovative sector we have and it’s great to be part of the ever-expanding Lakes Hospitality Trade Show.

"It’s a fantastic way for businesses to network, share knowledge and inspire each other - all invaluable in an increasingly competitive world, where companies face difficult challenges and pressures to succeed.

"It’s brilliant to see so much enthusiasm for the hospitality sector at this annual event and the vibe is always one of extreme positivity for the opportunities which lie ahead.”