A campaign to help Cumbria's craft, food and drink producers has been relaunched.

Made in Cumbria, spearheaded by the county's chamber of commerce, has relaunched its website and shop and is embarking on an intensive social media campaign.

Rob Johnston, chief executive of Cumbria Chamber of Commerce, said: “We have many outstanding, world-class craft and food and drink businesses in Cumbria.

“But individually, they can struggle to be heard.

"That’s where Made in Cumbria comes in.

"The new website is a fantastic shop window to help these businesses find new routes to market.”

Made in Cumbria has 11,000 followers on social media networking platforms Facebook and Twitter.

It is now adding Instagram to the mix and is planning a big social media push to drive traffic to the new website.

This will include live streaming of product demonstrations and tastings from the Made in Cumbria shop in in Branthwaite Brow, Kendal, which has been reinvented as a showcase where business can interact directly with customers.

The shop is hosting tastings and product demonstrations all this week to promote the relaunch.

Made in Cumbria members taking part include Cartmel Farm Shop, Coniston Country Larder, Romneys, Chocolate Cottage, Friendly Food, Ginger Bakers, Hawkshead Relish, Pure Lakes, Penningtons, Mint Drinks and Lakeland Artisan.

There will also be freshly-baked artisan bread each day from Yard 46 Café.

Mr Johnston added: “We’ve expanding the range of stock and created extra space for tastings and demonstrations to make the shop a destination for lovers of good food and great craftsmanship.

“We’re dovetailing this retail offer with the website and social media to create a powerful marketing tool for members."

Membership of Made in Cumbria is open only to businesses whose products are wholly produced or substantially manufactured and finished in Cumbria.