A leading Cumbrian agricultural group has joined forces with a finance company.

H&H Group has launched H&H Farm Finance with Mulberry Asset Finance, which has operated across Cumbria for 15 years.

Richard Rankin, chief executive of H&H Group, said: “This is a joint venture and through our land and property and livestock centres, we are providing a platform for our farmers and customers to access asset finance.

"Mulberry is already a trusted name with banks, accountancy practices and customers across the county.

"It is an established asset finance brokers company, authorised with the FCA, and it is their team who will obtain the finance for farmers.

“As a rural organisation, it is our aim to be able to advise on anything and everything within the rural sector and to support farmers’ livelihoods.

"I know that the team from Mulberry Farming are looking forward to meeting with customers at our marts over the forthcoming months and hopefully helping them secure the finance and cash flow they need.”

Mike Robinson, of Mulberry Asset Finance, added: “There is a natural synergy between H&H and ourselves, and it is a real privilege to be associated with the group in this new venture.

"I know that H&H supports the agricultural industry in so many ways, but they don't directly offer asset finance to their customers.

"My aim is to support and provide a service to all farmers across Cumbria and the surrounding areas by helping them obtain the right type of asset finance for their needs.”

Rebecca Braithwaite and Amelia Threfall, both well known in the agricultural community, will work for H&H Farm Finance full time.