IT may be October, but it seems wherever you look, shops have started the process of wheeling out their Christmas stock.
There are just 10 shopping weeks left until last minute panic buying mode is engaged.
And it's not just presents that will be on people's radars - for Christmas jumpers are now a big deal.
Competition for who can find the classiest, loudest, rudest or most festive are now commonplace.
And that means the woolly Yuletide fashion items are flying off the rails faster than ever.
One of the most popular budget fashion brands in the UK, Primark, has released images of its festive range.
With stores in Carlisle and Lancaster, a trip to the cheap-as-chips retailer is well within everyone's reach in Cumbria.
So today we showcase the best of the chain's festive offerings - to help you decided how you will impress your pals or colleagues without breaking the bank.
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