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Sunday, 21 September 2014

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Retailers report ‘best Christmas yet’

SHOPS had jingling tills this season as businesses say it has been their best year yet.

Traders say that in the run-up to and after Christmas, sales have been up on previous years.

Gerard Richardson, from Richardson’s Wine Merchants on Lowther Street, said: “This year we have embraced Twitter and have seen such positive results.

“If we had a few bottles of a speciality wine left we tweeted to let people know and the next day so many customers would come in and see us and mention Twitter.”

He said that this has been the company’s second busiest year since 1995, and seen a noticeable increase since mid-November. He added: “We have branched out and started selling on Amazon, we are getting a lot more Cumbrian trade than we expected, it seems that this year everyone wants to shop local.”

Carole Fraser, from Perfect Gift Company on Lowther Street, said: “We have been so fortunate this year, we were still busy up until 5pm on Christmas Eve with shoppers looking for a different type of gift to make someone feel special.”

With two shops, one in Whitehaven and the other in Egremont, the family-run business has done so well it hopes to open a third store in 2014. “In the past ten years we have got busier and busier,” said Carole. “People want to shop locally and the only way they can know about us is if we reach out and talk to them,

“We have been using Facebook to let people know just exactly what kind of unique gifts we have and it has been great to see people getting excited about shopping again.”

However not everyone feels the same, John Mason from Mason’s on Roper Street, said: “It has been a very quiet disappointing year for us, we are down on our trade from last year, which is understandable because who wants to shop in a dead town?”

“Closing the toilets and making people pay for parking has driven customers out of my shop and out of the town.”

Have your say

Your honesty is appreciated Mr. Mason. Thankfully, with people calling into Carla Arrighi's shop in Whitehavens marketplace to sign our petition sheets to get rid of Woodburn and co., the incompetents will not be allowed to drag Copeland down for much longer. I suggest Ms. Woodburn gets someone to construct her CV. It shouldn't take a minute or two. I'm sure one or two local notaries will be of some help. Failing those, try Amy.
Sympathy vote now wearing thin.
Happy New Year

Posted by Bern Birbeck on 31 December 2013 at 20:36

Interesting that Richardsons & Perfect Gift Co. report increased sales AND use of Twitter or Facebook to assist. Masons on the other hand report decrease in trade and blame closed toilets & parking costs for it. Masons - the blame is yours, for not making use of modern marketing technologies.

Posted by Claire Voyant on 31 December 2013 at 19:17

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