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Saturday, 25 October 2014

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Cumbria's Nurture Lakeland in finals of international tourism awards

Cumbrian conservation organisation Nurture Lakeland is through to the final round for another award.

It has been named as a finalist in the Destination Stewardship category at this year’s Tourism for Tomorrow Awards which recognise best practice in sustainable tourism within the travel industry worldwide.

Nurture Lakeland fought off stiff competition from nearly 200 international entrants to gain its place as a finalist and is up against tourism initiatives in the Seychelles and Uganda for the coveted title.

The Destination Stewardship Award will be bestowed on the project which has most successfully managed a sustainable tourism programme incorporating social, cultural, environmental and economic benefits.

For more than 17 years, Nurture Lakeland has been helping hundreds of Cumbrian tourism businesses to develop sustainable practices and it has raised almost £2 million to maintain and preserve the county’s famous landscape.

The organisation is a partner in the popular Fix the Fells project and was responsible for the Love Your Lakes campaign to improve lake water quality in Keswick, as well as the recent Fresh Air is Free initiative to encourage car-free Cumbrian breaks.

Sue Savege, director of Nurture Lakeland, said: “We would like to thank the many Cumbrian businesses that continue to work with us and support us; it’s because of their dedication to responsible tourism that our county remains and will continue to be a spectacular place to visit.”

Nurture Lakeland if it has won the award at the 11th Global Travel and Tourism Summit in Las Vegas on May 17.

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